Research
At the heart of our mission.
Bleuets NB Blueberries has always been engaged in research. This is one of BNBB pillars of action.
Results have been noticeable: better control of nuisance, improvement of techniques of harvesting and as a result; better fruit quality and impressive increase of production.
How do we support research?
BNBB’s support can take different forms:
- Act as applicant for funding
- Letter of support
- Act as applicant for funding
- Guidance in search of other funding
- Grant direct financial support
- Administrative support
- Facilitate access and participation of producers in the conduct of a research project
- Access to BNBB communication platforms
Research Committee
The Research Committee is made up of five NB wild blueberry producers:
- Zack Fisher
- Lane Stewart
- Gary Friars
- Alarie Lebreton
- Murray Tweedie

Economic Impact Assessment
Want to learn more about the Economic Impact Assessment? Read the full report.
2021’s Financial Impact
All of New Brunswick:
- The wild blueberry industry contributed $81 million to the provincial GDP in 2021.
- For every $1.00 created through primary production an additional $0.78 is generated through value-added processing revenue.
- 43% of all revenue generated by wild blueberries will come from value-add products.
Northeastern New Brunswick:
- The wild blueberry industry in Northeastern New Brunswick contributed over $35 million to the provincial GDP (200% increase to 2017).
- Since 2017, the wild blueberry industry has increased its contributions to the provincial GDP by 200%.
- 69% of all wild blueberry acres in New Brunswick are found in Northeast NB. If development of land continues, this number will increase to 77% in 2033.
- If proposed acreage expansions occur, the value-add industry will increase 47% in Northeastern New Brunswick in 2033. This increases overall revenue of value-added by $20.3 million in 2033.
Projection into 2033
All of New Brunswick:
- Planned expansions of the wild blueberry industry has a projected industry revenue of $72.9 million.
- Planned expansions of the wild blueberry industry will create a contribution to the provincial GDP by $1.2 billion by 2033.
- By 2033, the wild blueberry industry will have created over 10,000 jobs in New Brunswick.
Northeastern New Brunswick:
- Planned expansions of the wild blueberry industry has a projected GDP of $610 million for Northeastern New Brunswick alone by 2033.
- By expanding our wild blueberry industry, the combined labour income expected for Northeastern New Brunswick is $324 million combined in 2033.
Effects on Social Impact:
- As a major industry in the Northeastern region of New Brunswick, wild blueberry operations support employment, income and generate spending in the area’s economy which helps increase income levels.
- There was a 41.9% decrease in people who were in a low-income level in Gloucester County from 2015-2021, during a time of growth in the GDP and labour income for wild blueberry producers in the region.
- Wild blueberries can boost tourism to the region.
- Truman Blueberry Farms attracted over 100,000 tourists to the rural community of Aulac in one season.
Research Reports
NOTE: Documents marked as ‘Report $$’ are external and require payment to the hosting website to view.