This August, one of New Brunswick’s best-loved local foods takes centre stage on menus across the province for one week.

Wild Blueberry FlavourFest returns August 23 to 30, with more than 200 participating locations serving limited-time dishes, desserts, drinks and other creations inspired […]

Wild Blueberry Flavour Fest 2025 has come to a close after a week full of flavour. From August 18 to 25, more than 200 restaurants, cafés, bakeries, coffee shops, and B&Bs across New Brunswick featured dishes that put wild blueberries at the centre of the menu.

Flavour Fest is a yearly […]

A unique and flavorful trend is brewing throughout New Brunswick: the infusion of local wild blueberries in beverages crafted by the province’s many beer, wine and spirit producers.

By merging traditional techniques with our region’s rich agriculture, New Brunswick’s brewers, vintners, and distillers are incorporating the sweet, tangy essence of wild […]

New Brunswick is the perfect place for wild blueberries to thrive. The land is ideal for growing these wild berries, but it’s the people—the farmers, families, and producers—who truly make our wild blueberries exceptional. Generations of hands have worked this land, cultivating berries that unite our community and tell the […]

Comic Brings New Brunswick’s Blueberry to Life

Gene Fowler, founder and creative producer at the animation studio Loogaroo, recently published Those Wild Blueberries, a comic book that brings the story of wild blueberries to life.

“About a year ago, a client came to me with this idea […]