Proudly Representing New Brunswick’s Wild Blueberry Producers


2021’s Financial Impact
All of New Brunswick:
- The wild blueberry industry contributed $81 million to the provincial GDP in 2021.
- For every $1.00 created through primary production an additional $0.78 is generated through value-added processing revenue.
- 43% of all revenue generated by wild blueberries will come from value-add products.
Northeastern New Brunswick:
- The wild blueberry industry in Northeastern New Brunswick contributed over $35 million to the provincial GDP (200% increase to 2017).
- Since 2017, the wild blueberry industry has increased its contributions to the provincial GDP by 200%.
- 69% of all wild blueberry acres in New Brunswick are found in Northeast NB. If development of land continues, this number will increase to 77% in 2033.
- If proposed acreage expansions occur, the value-add industry will increase 47% in Northeastern New Brunswick in 2033. This increases overall revenue of value-added by $20.3 million in 2033.
Projection into 2033
All of New Brunswick:
- Planned expansions of the wild blueberry industry has a projected industry revenue of $72.9 million.
- Planned expansions of the wild blueberry industry will create a contribution to the provincial GDP by $1.2 billion by 2033.
- By 2033, the wild blueberry industry will have created over 10,000 jobs in New Brunswick.
Northeastern New Brunswick:
- Planned expansions of the wild blueberry industry has a projected GDP of $610 million for Northeastern New Brunswick alone by 2033.
- By expanding our wild blueberry industry, the combined labour income expected for Northeastern New Brunswick is $324 million combined in 2033.
Effects on Social Impact:
- As a major industry in the Northeastern region of New Brunswick, wild blueberry operations support employment, income and generate spending in the area’s economy which helps increase income levels.
- There was a 41.9% decrease in people who were in a low-income level in Gloucester County from 2015-2021, during a time of growth in the GDP and labour income for wild blueberry producers in the region.
- Wild blueberries can boost tourism to the region.
- Truman Blueberry Farms attracted over 100,000 tourists to the rural community of Aulac in one season.
Economic Impact Assessment
Want to learn more about the Economic Impact Assessment? Read the full report.
Explore New Brunswick’s Wild Blueberry Fields
New Brunswick Deliciously Canadian presents Chef Dennis Prescott on his latest adventure: New Brunswick’s wild blueberry fields. Join Dennis as he tells the story of New Brunswick’s wild blueberries and learn more about this delicious super fruit.