Where the
Wild Blueberries
Grow

2021’s Financial Impact

All of New Brunswick:

  • The wild blueberry industry contributed $81 million to the provincial GDP in 2021.
  • For every $1.00 created through primary production an additional $0.78 is generated through value-added processing revenue.
  • 43% of all revenue generated by wild blueberries will come from value-add products.

Northeastern New Brunswick:

  • The wild blueberry industry in Northeastern New Brunswick contributed over $35 million to the provincial GDP (200% increase to 2017).
  • Since 2017, the wild blueberry industry has increased its contributions to the provincial GDP by 200%.
  • 69% of all wild blueberry acres in New Brunswick are found in Northeast NB. If development of land continues, this number will increase to 77% in 2033.
  • If proposed acreage expansions occur, the value-add industry will increase 47% in Northeastern New Brunswick in 2033. This increases overall revenue of value-added by $20.3 million in 2033.

Projection into 2033

All of New Brunswick:

  • Planned expansions of the wild blueberry industry has a projected industry revenue of $72.9 million.
  • Planned expansions of the wild blueberry industry will create a contribution to the provincial GDP by $1.2 billion by 2033.
  • By 2033, the wild blueberry industry will have created over 10,000 jobs in New Brunswick.

Northeastern New Brunswick:

  • Planned expansions of the wild blueberry industry has a projected GDP of $610 million for Northeastern New Brunswick alone by 2033.
  • By expanding our wild blueberry industry, the combined labour income expected for Northeastern New Brunswick is $324 million combined in 2033.

Effects on Social Impact:

  • As a major industry in the Northeastern region of New Brunswick, wild blueberry operations support employment, income and generate spending in the area’s economy which helps increase income levels.
  • There was a 41.9% decrease in people who were in a low-income level in Gloucester County from 2015-2021, during a time of growth in the GDP and labour income for wild blueberry producers in the region.
  • Wild blueberries can boost tourism to the region.
    • Truman Blueberry Farms attracted over 100,000 tourists to the rural community of Aulac in one season.

Economic Impact Assessment

Wild blueberry and brain health. Twice as many antioxidants, thirty-three percent more deep purply blue anthocyanin

Why Wild?

Not all blueberries are equal. Wild blueberries are a superfruit for a reason!

Explore New Brunswick’s Wild Blueberry Fields

New Brunswick Deliciously Canadian presents Chef Dennis Prescott on his latest adventure: New Brunswick’s wild blueberry fields. Join Dennis as he tells the story of New Brunswick’s wild blueberries and learn more about this delicious super fruit.